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AI Search Optimisation.

Get your brand and website visible, recommended and cited within AI powered search. Our AI search optimisation service blends AEO, GEO, SEO and content to improve perception and engagement.

Get your brand and website visible, recommended and cited within AI powered search.
We blend AEO, GEO, SEO and content to improve your perception and engagement.

Get your brand and website visible, recommended and cited within AI powered search. We blend AEO, GEO, SEO and content to improve your perception and engagement.

Search has changed. AI-powered tools like ChatGPT, Claude, Perplexity and Google AI Overviews are increasingly where people go for answers, recommendations and decisions. They don't return a list of links - they synthesise, summarise, cite and recommend.

At Weststar.ai, we optimise your content, structure and authority so that AI answer engines recognise, trust and recommend your brand. Our team brings decades of SEO, tech and content experience, and we are an accredited agency partner of Searchable, a leading AI search visibility and analytics platfors. We know how this new landscape works - and how to get your website and brand more visible and recommended within it.

Search has changed. AI-powered tools like ChatGPT, Claude, Perplexity ad Google AI Overviews - are increasingly where people go for answers, recommendations and decisions. They don't return a list of links - they synthesise, summarise and cite.

At Weststar.ai, we optimise your content, structure and authority so that AI answer engines recognise, trust and recommend your brand. Our team brings decades of SEO experience, and we are an accredited agency partner of Searchable, a leading AI search visibility and analytics platform. We know how the new AI search landscape works - and how to get you more visible and recommended within it.

AEO - Answer Engine Optimisation

AEO is the practice of structuring content so that AI search assistants can extract a clear, direct answer to a user’s question.
We typically focus on:

Concise answers to questions
FAQ and How To content
Clear headings and page structure
Schema markup and featured snippets
Demonstrating expertise and trustworthiness

GEO - Generative Engine Optimisation

GEO is the practice of making a brand or business be understood, mentioned and cited within AI-generated responses.
It typically focuses on:

Strong entity and brand signals
Clear descriptions of what you do
Original research and insights
Consistent information across trusted third-party sources
Quotable and factual content
Author and source credentials
Content that AI systems can confidently cite or summarise

AEO, GEO and SEO

AEO and GEO will build on your SEO foundation, and they are connected layers of your visiblity strategy.

- SEO helps search engines discover, understand and rank your website
- AEO makes content easy for AI assistants and search engines to turn into direct answers
- GEO focuses on making your brand and business clear and credible so that generative AI systems may mention, cite and recommend it

Weststar.ai connects all of these elements for clients in our AI Search Optimisation service.

We ensure that you have strong SEO foundations and build your AEO and GEO capability up from there.

We mix technical updates, content creation, competitor analysis, prompt research and analytics to improve your AI search rankings, and we provide ways to improve your footprint on 3rd party sites and sources as well for total LLM coverage.

Experience and Technology Combined

Our founder has over 20 years of experience in SEO, and we combine this leadership experience with a talented team and the latest developments in technology to help get our clients visible, cited and recommended in AI platforms.

Weststar.ai is a certified agency partner of Searchable, the leading AI search platform which gives us access to a wealth of insights.

Weststar.ai is a certified agency partner of Searchable, the leading AI search platform which gives us access to a wealth of visibility and analytics insights for clients.

How It Works

It all starts with an audit. We'll review your current AI seach positioning plus site structure and content.

We'll do a deep dive into your visibilty, mentions and citations, sentiment, sources and topics - and benchmar your competitors too.

We'll then put together a detailed programme of improvements and monitoring, including the technical and content updates that will give you the edge over your competitors.