AEO - Answer Engine Optimisation
AEO makes your website content easier for AI platforms and search engines to understand, extract and use when answering relevant questions. We typically focus on:
Clear, concise answers to customer questions
FAQ and how-to content
Logical headings and page structure
Schema and structured data
Demonstrating expertise, experience and trust
GEO - Generative Engine Optimisation
GEO focuses on making your brand understood, mentioned and cited within AI-generated responses — so that when AI systems discuss your category or sector, your business is part of the conversation. It typically focuses on:
Clear descriptions of your services and expertise
Strong brand and entity signals
Original insights, data, research and evidence
Consistent information across authoritative sources
Useful, factual and quotable content
Visible author and source credentials
Content that AI systems can confidently summarise or cite
AEO, GEO and SEO
Experience and Technology Combined
How It Works
It starts with an audit. We assess your current AI search visibility alongside your website’s content, technical structure and traditional search performance.
We analyse your mentions, citations, sentiment, sources, topics and competitors, then develop a prompt strategy around the questions your customers ask and the opportunities your brand can own.
We then build a structured programme of technical updates, content enhancements, authority-building activity and ongoing monitoring.
