Corde

Weststar.ai is proud to unveil a new brand identity and website for Corde, a New York-based furniture business launched by former Head of Design at Phillips New York, Cordelia Lembo. Thoughtful, curated and quietly confident, the brand and website reflect Cordelia’s unique point of view and decades of experience in 20th-century design.

From the outset, Corde’s identity needed to do more than look elegant - it had to evoke a sense of grounded quality and trust. We developed a bespoke wordmark that blends traditional letterforms with subtle irregularities, balancing timelessness with tactile warmth.

The colour palette is equally subtle and refined. Inspired by stone, sand and sunlit interiors, it spans warm off-whites, soft greys, and natural, desaturated tones. This chromatic restraint allows Corde’s inventory of refined furniture, objects and lighting to shine.

Using a user-friendly CMS platform, Corde.co was created to ensure a clean, mobile-responsive interface that elevates Corde’s imagery while remaining easy to manage post-launch. Key features include:

• A calm editorial layout that prioritizes photography and space

• An integrated newsletter sign-up for ongoing engagement

• A seamless link to Corde’s InCollect storefront for inventory browsing

• Optimised mobile layouts and subtle interactions for a refined user experience

We also supported the brand with onboarding to an email platform, enabling the commencement of personalised outreach to clients and prospects. Future phases may include ecommerce integration and expanded content capabilities.

Just like Corde’s new studio in Brooklyn, New York - flooded with natural light and designed for clarity - the website is both functional and atmospheric. It’s a foundational space that is designed to evolve with the business as it grows and develops.

The design on the Corde project was led by accomplished creative director Adam Gamble, who first worked with Weststar.ai's founder on the Malts.com project for Diageo which showcases their unrivalled range of single malt whiskies.