Christian Brown, founder of Weststar.ai

At the core of Weststar.ai is a simple idea: combine the power of AI with deep, real-world digital experience to help businesses grow in a rapidly changing landscape.

This is the vision of founder Christian Brown, a digital leader with over 20 years’ experience delivering digital platforms, products, campaigns and content for some of the world’s leading brands at top agencies.

Christian has long been at the intersection of strategy, creativity and technology via multiple freelance agency and consultancy roles. He has worked for agencies across the major holding companies WPP, Publicis and Omnicom, as well as for prominent independents including IMG and Leagas Delaney. 

He has been responsible for innovative large-scale digital programmes and campaigns, most recently for clients like HERE Technologies, Diageo, easyJet, UBS, EE and Haleon. As a project management and delivery specialist he's been central to projects from conception to completion, running cross-functional teams and shaping project outputs and results.

From global platforms and ecommerce systems to campaigns and SEO, Christian's work has consistently delivered digital experiences that generate real business value - driving growth, improving efficiency and maximising ROI.

Over the last couple of years he has immersed himself in learning about AI, and now combines AI's ever-expanding capabilities with his 360° digital experience for the benefit of clients. 

Between big agency projects Christian has frequently worked for smaller companies directly, doing digital marketing work including websites, SEO, campaigns and content creation. This led him to set up his agency Weststar Media, which has now evolved into Weststar.ai. 

Why Weststar.ai?

Weststar.ai was founded to respond to a fundamental shift in the digital landscape: the rise of AI as a core driver of growth, discovery and customer experience.

Businesses today are navigating:

• The move from traditional search to AI-driven answers

• Increasing demand for automation and efficiency

• New expectations around speed, personalisation and scale

Weststar.ai exists to help organisations adapt and capitalise on this shift. By combining powerful AI capabilities - such as Answer Engine Optimisation (AEO), voice agents and automation - with proven digital and creative expertise, Weststar.ai delivers solutions that are both innovative and grounded in real-world execution.

Christian continues to operate as a hands-on project leader, working in partnership with clients whilst orchestrating project resources, both human and AI.

Every project at Weststar.ai is built around the most appropriate mix of human expertise and AI tools, ensuring solutions are efficient, effective and future-ready. The agency is able to scale teams using an available collective of proven talent, all of whom Christian has worked with previously. 

Looking Ahead

As AI continues to reshape how brands are discovered, experienced and grow, Christian’s focus remains consistent: helping businesses cut through complexity to provide digital products and services that deliver meaningful results.

Weststar.ai is not just about adopting new technology - it’s about using it intelligently, rooted in experience to create better outcomes with higher visibility and returns for clients.

To find out more about Christian, please visit his personal website at www.weststardigital.io.